Fudlink Agricultural Technology CC, a pioneering
Namibian startup, is excited to announce the upcoming pre-launch of its Android Mobile
Application Version 1.0. The pre-launch will be held as part of the Windhoek Agricultural and
Livestock Show (WALS) 2024 and will bring together farmers, logistics providers, retailers and
consumer to introduce this digital platform aimed at transforming agricultural trade nationwide.
Established in 2021 by a team of dedicated Namibians passionate about food security and
sustainable development, Fudlink offers an integrated platform that connects producers, buyers,
and logistics services. Through this innovative system, the app reduces inefficiencies, curtails food
wastage, and strengthens local supply chains.
“Our goal is to empower small-scale farmers by giving them access to formal markets and building
a logistics ecosystem that supports Namibia’s agricultural sector,” said Twama Nghidinwa,
Founder of Fudlink. “Following the recent ICT summit in Windhoek, our mobile app stands as a
crucial step towards adopting tech-driven solutions to address key challenges in agriculture,
including food access, logistics, market entry, food wastage, and price transparency, all while
enhancing food security for the entire nation, including vulnerable communities.”
In addition to its marketplace function, Fudlink’s Food Help Scheme is a vital part of the solution.
This initiative is designed to minimize food wastage by redistributing surplus produce that would
otherwise go to waste by selling it to vulnerable communities and non-profit organizations (i.e.,
soup kitchens, NGOs’, hostels etc.), ensuring that those in need benefit from increased agricultural
productivity.
“Better market access is crucial for improving livelihoods for smallholder farmers”, stated Tino
Hess, Project Leader of the GIZ Farming for Resilience (F4R) Project. The project has organised
a digital marketplace competition for start-ups in 2023 in its endeavours to promote agribusiness
and marketing efforts in rural areas. Fudlink was awarded as the final winner after a multi-stage
selection process by an independent and competent jury consisting of different stakeholders in the
agri-food sector such as Namibian Agronomic Board (NAB), Namibia Trade Forum (NTF),
Ministry of Agriculture, Water and Land Reform (MAWLR), Namibia Business Angel Network
(NABAN), and UNAM. In addition to a price money, the start-up also received a coaching and
mentoring programme by Basecamp Business Incubator to further optimise the business idea.
The pre-launch event will spotlight the app’s features and invite key agricultural stakeholders to
register on the Fudlink platform, marking a milestone in the startup’s journey toward reshaping
Namibia’s agricultural ecosystem.
More information about Fudlink and the pre-launch event can be found on their website
www.fudlink-africa.com or via +264 (0) 81 14 60 187.
